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Agriculture & Food
Essential food commodities and proteins into wholesale and retail distribution networks across the continent.
- Rice & grains01
- Frozen proteins02
- Fresh produce03
- Edible oils04
Sunshine is a global merchandising and supply platform coordinating sourcing across Asia, the Middle East, Europe, and the Americas — into regional distribution networks across Africa, end to end, since 2001.
Producers across Asia, the Middle East, Europe, and the Americas — long-standing supplier relationships, deep category expertise.
OriginStrategic sourcing, negotiated terms, category expertise — across major global manufacturing hubs.
Asia · ME · EUOperational management of complex international transactions across borders, currencies, and compliance environments. The coordination point for every link in the chain.
Hong KongFreight forwarding, route optimisation, port handling, in-country transfer — coordinated end to end.
In transitEstablished regional distribution networks — wholesale and retail penetration, built over years, not on demand.
DestinationEssential food commodities and proteins into wholesale and retail distribution networks across the continent.
Affordable, reliable products onto shelves and into homes — at the scale and consistency the market requires.
Vehicles and the automotive consumables that keep them running — from last-mile two-wheelers to commercial fleets.
The construction materials and industrial inputs that make rapid urban growth possible.
Generation and distribution equipment for businesses, infrastructure projects, and off-grid communities.
The fertilizers, equipment, and farming essentials that improve yields and reduce import dependence.
Medical equipment, consumables, and diagnostics for providers operating in high-demand, resource-constrained environments.
Wax prints, fashion textiles, uniforms, and apparel for wholesale and retail buyers across Africa.
We work with global equipment manufacturers to deliver practical solutions for greenfield industrial projects and the expansion of existing facilities. Our role is to make the supply chain work, so our partners can focus on building.
Supply of production machinery and industrial equipment for manufacturing operations across sectors.
Complete- and semi-knock-down kits enabling local assembly of vehicles, machinery, and industrial products — supporting in-country value creation.
Supply of production inputs including metals, chemicals, packaging materials, and industrial components.
End-to-end coordination of sourcing, logistics, and supply chain execution — from initial procurement through to delivery on site.
Sunshine is a global merchandising and supply platform headquartered in Hong Kong, with operations across Africa. Founded in 2001.
Our edge is execution. Not just the ability to source and ship, but the operational depth to handle complexity at scale — across borders, regulatory environments, and currencies — reliably and over the long term. The relationships we have built with suppliers, logistics partners, and regional distributors are not easy to replicate, and they are the foundation of everything we do.
If you produce goods and want reliable, scalable access to high-growth markets across Africa — we handle sourcing, logistics, compliance, and distribution. Let's talk about how Sunshine can become your route to market.
Start a conversation →If you're looking for a supply partner with deep sourcing capability and the logistics infrastructure to deliver consistently — we'd welcome the conversation.
Open a line →Tell us which verticals you're sourcing for and where you operate. We'll send a categorised PDF catalogue with current SKU coverage, indicative MOQs, and route options.
We hire operators, traders, and logistics specialists who treat reliability as a craft. Roles are based out of our Hong Kong HQ and African operating hubs.
Authorised access for Sunshine partners — manufacturers, distributors, and logistics counterparts.